trust – Mark Borkowski

Fixing the Polls

ByMark Borkowski September 4, 2009

Bearing in mind what I wrote in yesterday’s post about transparency and trust, it doesn’t really help that there are still PR firms out there who will go to any lengths to be popular. Seventy Seven PR recently put up an adhoc poll to find out which PR firm people admire the most. A nice…

Mark My Words | Uncategorized

The Art of Saying Sorry

ByMark Borkowski May 11, 2009

I was asked by the Guardian to comment on the new trend in contrite adverts, from the Marks & Sparks ‘We Boobed’ campaign to the Evening Standard’s resetting of standards adverts. “Over the years the public have become sick and tired of being ripped off and misled and as a result we are now in…