Advertising Therapy: Nike and Tiger Woods
You wait all week for a good publicity conversation generator that is not related to the general election – and then an astonishing one pops up, in the shape of Nike’s Tiger Woods tour de force.
Sorry Seems Not to Be the Hardest Word!
Well, dip me in honey and feed me to the bees – Tiger Woods said sorry! He actually said sorry! It is fair to say that I am eating my hat as I type this. I honestly didn’t expect an apology at all, as anyone who read yesterday’s blog will know. Today’s media happening, although…