thank you for smoking – Mark Borkowski

The Martin Sorrell Model

ByMark Borkowski July 5, 2010

The article below was published in yesterday’s Observer, alongside a big profile of Sir Martin Sorrell. My piece hasn’t been published online, so I’m reprinting it here. To read the profile online, click here. — Sir Martin Sorrell’s accomplishments are nothing less that stunning. In PR terms, he is a cool, assured and effortless communicator….

Mark My Words | Uncategorized

Truth, Nakedness and PR

ByMark Borkowski September 3, 2009

A career in PR always provides challenges – certainly I am cautious about some of the work I’ve undertaken and have, in retrospect, had to face out some of the poorer decisions I’ve made, such as promoting alcopops. With this in mind, it’s interesting to see that the Climate Camp 2009 protestors have targeted Edelman…