She may be facing the biggest crisis of her career but Maria Sharapova gave a master-class in damage limitation when she announced she had failed a drugs test. For this story not to leak out beforehand is extraordinary in this era of innuendo, which shows the level of negotiating power that her management have. The…
As Britain hails a new hero in the shape of Wimbledon great Andy Murray, it’s natural to wonder what impact his victory will have on him from a PR point of view. The genius of Simon Fuller and his team at XIX Entertainment, managers of the tennis star, is that they are building a brand…
Andy Murray prepares for a practice session surrounded by his team of coaches. Long tipped as a possible Wimbledon champion, it is not only Andy Murray’s game that has vastly improved. The relaxed demeanour, iconic all-white kit and trim haircut on show this week are a long way from the surly teenager with unruly curls…
The BBC are coming under fire again, this time for the sacking of Carol Thatcher, who, according to The Scotsman, “emerged last night as an unlikely rallying point for freedom of speech, after … referring to a tennis player as a ‘golliwog’.” “… a growing list of politicians, lawyers and media experts attacked the BBC,”…