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People are reading fewer print newspapers now than they were fourteen years ago

People are reading fewer print newspapers now than they were fourteen years ago. We know, hold the presses right? But we didn’t come here to tell you what you already knew. We’ve put together a graph plotting the circulations of five daily broadsheet papers over the past fourteen years. The overall shapes might be familiar,…

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Crisps, schoolkids and rumblings of Olympic legacy trouble

The latest draconian sponsorship enforcement measures for London 2012 were spread across the tabloids yesterday. Allegedly, the angelic schoolkids selected for Danny Boyle’s green and pleasant opening ceremony will be forced by sponsor Adidas to either wear their trainers, or trainers with no branding visible. Meanwhile, reports have come in of police guards forced to…

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Chisora/Haye- newest casualties of the sports media machine

The Chisora-Haye post fight Brew-ha ha over the weekend was a stark reminder that the world of Boxing provides us with the clearest and noisiest examples of the many pitfalls open to the young sports star. The scuffle between the two men has seen papers of all stripes filled with talk of the ‘disgrace’ in…

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Red or Black: a [Bad] Publicity Factory Closed Down Too Soon?

As Simon Cowell’s ‘Red or Black?’ approaches its end, the viewing figures tell an interesting story. The nosedive from its inaugural 6.4m audience to 4.47m on Sunday was splashed gleefully all over the press and the show was proclaimed to be Cowell’s first failure (certainly not true: remember Rock Rivals? Battle of The Stars? Of…

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Celebrity Big Brother PR coup or Voyeurs Wet Dream

While CBB goings-on may not be great news for John Bercow and his marriage, it looks as though Richard Desmond has scored a PR coup in bringing the franchise to his ailing channel. Thursday’s launch show (peak: 5.6m viewers) has been splashed all over the net as the show’s most watched non sporting programme ever,…

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Royal Fairy Tales in the Digital Age

The “Fairy Tale” Royal engagement, announced yesterday, prompted an outpouring of joy in this morning’s papers. The red tops in particular are euphoric, filled to the brim with jubilant headlines and rapturous copy. I suspect the coverage arouses hope that the event will provide succour to their declining readership and influence. Past trends suggest papers…