I was devastated to discover that a great friend and former client, Jeremy Paxton, passed away on Tuesday. Jeremy understood the stuff of PR and we were proud to represent his interests. He had an emotional intelligence and understood what was needed to generate a great narrative. Jeremy was a man who allowed me to…
AS the January sales wear on urging us to grab our discounts before they end, we should spare a thought for Harry Gordon Selfridge, born 149 years ago today. It is only fitting that the week of Selfridge’s birthday has been marked by the launch of two television series celebrating the rise and rise of…
Given that an election tends to exist in a crowded little bubble all of its own and that there are now ever more ways of competing for attention, with iPhone apps, Twitter feeds, Facebook pages and the like being utilised by every politico going, journalists are going to have a harder time than ever getting…
The frenzy of moviedom and publicity that is the Cannes Film Festival is upon us again. Publicity stunts play an enormous part in the festival, however much the BBC’s Victoria Lindrea may protest that this year “really is all about the films“. Certainly there’s a great selection of serious filmmakers showing at this year’s festival,…
It’s been a fascinating first week of the re-launched Stuntwatch. I first started keeping a weather eye on stunts back in 1997, long before blogging had a name, and have decided to re-launch now because of the sheer volume of PR flack currently hitting the media, from the good to the bad to the downright…
The extraordinary pictures that adorn both the broadsheets and tabloids of Darren Taylor belly-flopping into a tiny paddling pool to break the high diving record may be astonishing, but they would depress any of the old stuntsters. They grab the attention but what is more arresting is the pathetic crowd gathered to marvel as Taylor…
I smell an ambitious new brand, hungry for attention – step forward FpsBrain. A number of blogs have noticed with a mix of amusement and depression that this brand will do anything to get noticed. Great stunts should never be seen and the slight of hand is crucial when trying to use this form of…
A “diseased water” publicity stunt has got a few feathers ruffled in New Zealand and has been called irresponsible. Sometimes when spectacular guerilla actions go bad, the global focus creates a sharper focus on the issues. http://www.stuff.co.nz/stuff/4428798a10.html The plastic bottle, containing putrid water and live mosquito larvae, listed its contents as “cholera, typhoid, faeces and…
I learn from a Guardian obituary http://www.guardian.co.uk/obituaries/story/0,,2216886,00.html that Verity Lambert has shuffled off to the grand TV studio in the sky. Many years ago, I developed a situation comedy with a dear friend and journalist Peter Freedman. Peter did most of the hard work and penned a pilot script entitled “Hype” It was a factual…
The insanity around the Prince free album debate is unbelievable. The Mail On Sunday giveaway yesterday of Prince’s Planet Earth caused uproar amongst the music retail stores who claimed it devalued music on every level. I myself think this is one of the two great publicity stunts so far this year. Prince’s album sales have…