Today could and should signal a new and better way forward for the Cooperative Bank. But to move forward now they must ignore the battering and negative comment from the media and create captivating narratives mined from their history and based on their true and original core values. As they take this latest hit, the…
Since I last penned a brief note on the St Pauls occupy London shenanigans, it seems there’s been some new story almost daily. The resignation of two senior church officials, the alleged 48 hour deadline, the declaration that the protestors are here to stay, the threat of legal action by the city, comments from both…
I’ll be examining the manipulative new age of PR and social media, and how the herd is motivated to reshape our lives, in Edinburgh next week. My lecture is one of the key events in the inaugural Edinburgh International Marketing Festival on Tuesday 24th August at 17.30 and the lecture aims to reveal exactly how…