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Narrative by numbers: The production line of storytelling

I recently came across a post on PR Newswire’s blog (http://blog.prnewswire.com/2013/08/01/using-storytelling-to-drive-business-goals/) informing me of all the ways I could use storytelling to drive my business goals. Like the narrator of Marcel Proust’s In Search of Lost Time, who finds himself cast back in time upon consumption of a madeline, I was sent rocketing back to…

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The Pride Of Britain Awards Show How A Good Tabloid Can Still Connect

I went along to the Mirror’s Pride of Britain Awards (airing tonight on ITV at 8) the other night, and in addition to having a bloody great night it got me thinking about how a good tabloid can get things exactly right. The Mirror’s repeated airing of what is a classic piece of event TV…