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Bespoke team serves ace in attempt to rebrand Andy Murray at WimbledonBuzz up!

Andy Murray prepares for a practice session surrounded by his team of coaches. Long tipped as a possible Wimbledon champion, it is not only Andy Murray’s game that has vastly improved. The relaxed demeanour, iconic all-white kit and trim haircut on show this week are a long way from the surly teenager with unruly curls…

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Bongs, brands and swimming against the tide

“So, what now for this latest dopey Olympian?” asked a headline in today’s Daily Mail, referring to American swimmer Michael Phelps’ bong-sucking faux pas. Phelps, who holds the record for the most gold medals won at a single Olympics (eight in Beijing) and the most ever golds won by an Olympian (fourteen), was photographed nursing…

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Rebecca Adlington to be new face of Speedo

British Olympic gold medallist Rebecca Adlington will be announced as the new face of swimwear brand Speedo on Thursday, according to the Telegraph. Adlington will join Michael Phelps, who won a world record eight golds at the 2008 Beijing Olympics, as Speedo’s official face of the world’s biggest swimwear brand. Phelps has been sponsored by…

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Proud Sponsors of the Genocide Olympics

This arrived in my inbox this morning read the full article in Business Week. The practicalities of the commercial world. Proud Sponsors of the Genocide Olympics Business Week, June 21, 2007 http://www.businessweek.com/globalbiz/content/jun2007/gb20070621_511854.htm Among the nightmares that might plague a marketing executive, bankrolling an event that some call the Genocide Olympics could well be one of…