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Harnessing the crowd, and knowing what they want (what they really really want)

The tremendous response this week to the launch of Viva Forever! The Musical(manhandled by my esteemed colleague Dee McCourt and her team of pixies) probably came as a surprise to many in the higher echelons of the arts and media world. Yet the tremendous outpourings on twitter, not to mention the reams of coverage and…

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It's what the fans want – what they really, really want.

Fergus Sheppard, The Scotsman. The Spice Girls, the five-member act which crusaded to pop superstardom on the theme of “girl power” in the 1990s, spawning a host of copycats along the way, was last night set for a reunion. Rumours have been sweeping the showbiz world for weeks, fuelled by snaps of band members meeting…