The Media Guardian published an article of mine in yesterday’s Media comment looking at the rise of Google’s SideWiki and what it will mean for the future of PR. To read the published version, click here. For the unexpurgated version, please keep reading! Given the amount of fear other Google innovations, like their library project,…
The scandal surrounding MPs expenses has angered the voting public. So how can confidence in Parliament be restored? Here, we asked advertising gurus, branding experts and cool-headed commentators for tips on how MPs can pick up the pieces. Max Clifford, publicist “I have never known a time when the public are so utterly disgusted by…
“Britney’s feed is sanitised, tedious vainglory, merely a bland sales pitch” By Mark Borkowski – Monday 13th April Cynical: Britney’s Twitter feed is merely putting out a bland sales pitch, with the sort of information that can be gleaned from anywhere I’m waiting for the first big Twitter catastrophe. And if you think it came…
The last few days have seen the broad sheets chattering over the growth of Facebook and its ability to become one of the most astounding of the web 2 offerings. This development has been driven by an extremely clever and one can argue, compelling publicity stunt. All new web platforms face the problem of sustaining…