sarah brown – Mark Borkowski

Rebranding Sarah Brown

ByMark Borkowski July 16, 2009

The Independent ran an article on the rebranding of Sarah Brown and asked several people their opinion on her efforts, including myself – see the excerpt below. To read the full article, click here. “The publicist Mark Borkowski, a prolific user of new media, believes that Sarah Brown has shown herself far more adept in…

Mark My Words | Uncategorized

The Un-Spun Sarah Brown

ByMark Borkowski November 10, 2008

The cynics are suggesting that Sarah Brown’s PR experience and guile was ably deployed to pilot her husband, Gordon Brown, through the rapids of a tricky by-election. OK, the first lady has a history of working in PR; in a previous life she was a capable operator in the art and publishing world. But she…