From the infuriatingly catchy to the plain bizarre Mark joins Adrian Chiles on Five Live to discuss the value of TV adverts- past and present. Alongside branding guru Robert Bean and Go Compare’s opera singer Wynne Evans Mark explores how, from Andrex to John Lewis, classic TV ads inject a brand into our cultural bloodstream….
I’ll be taking part in the Radio Academy debate on Spin Doctors in the Gibson Building in Rathbone Place next Wednesday at 6.30 p.m., joined by Katie Hopkins, who founded her own consultancy after saying ‘No’ to Alan Sugar in The Apprentice, and the politicial blogger Guido Fawkes. The chair for the event is Jeremy…
I gave an interview for Austrian radio last week on the nature of fame in the 21st Century. The podcast is available now but I am posting up the extract of my interview on this site. Click here to listen to my comments on Fame on Austrian Radio or, to hear the full podcast, click…
“Shoe-throwing man is now his brand–He should be sent all over the world to throw shoes at people we don’t like.” — Mark Borkowski on how the Iraqi reporter who threw his shoes at President Bush can create tongue-in-cheek commercial gain from his fleeting fame Listen to show
On Friday morning, hours after Lesley Douglas’s resignation, the controllers of all the BBC radio and television networks were called together, and asked to look carefully at everything they were broadcasting. “We’re all jumpy. We’ve not been told to change or become more conservative. But we are being encouraged to talk about any shows which…
I literally couldn’t believe my ears when I heard Les Ross of BBC Radio Midlands interviewing (if that’s what you could call it) the writer and broadcaster Hardeep Singh Kohli. It was far more akin to an Alan Partridge sketch than a BBC radio interview. Les Ross began with an inane question about whether Hardeep…
This is scary and post Hutton should remind us all to be vigelent Leftists aren’t the only dissenters from the war in Iraq to feel the consequences of the Clear Channel’s pro-war tilt. Radio talk show host Charles Goyette, a Goldwater Reaganite, has been bumped from his slot and expects to lose his job because…