Listening to yesterday’s Broadcasting House on Radio 4, my sense that the Chilean miners were set to be exploited to the hilt kicked into high gear, listening to the investigative journalist Jonathan Franklin being interviewed about his forthcoming book on the extraordinary experience the 33 men went through. He was slick and sharp – an…
The Media Buying world is clearly in need of some PR help to drag it out of the 1980s. I found myself reading, jaw dropping to the table, this Media Week article by MediaCom’s Claudine Collins. It’s as if it had been ghosted by Charlie Brooker, Chris Morris and Helen Fielding – it reads like…
David Cameron is THE great communicator in the new era of politics. His effortless performance on the Today programme earlier must have sent a shiver down the spine of the journalistic community. How will they get at this moderate, articulate, confident, unflappable and frankly relentless Old Etonian OK, Dave is enjoying surfing on the bubbly…
Coldplay have gone through the usual modern mechanics of releasing a record, giving away their first single as a free download – pretty obvious stuff really. In fact the whole promotion feels lightweight, polarizing critics and fans. It feels as if it’s more about attempts to make Chris Martin become an edgy pop star with…
Best April Fool was on yesterdays Today programme on Radio 4. The item centred on news that the Archers theme music was being re- engineeried to reflect the 21st century nature of the famous radio soap. Outstanding idea Gaeth?