The lovelorn former rug salesman Ian Usher, who put his life in Australia up for sale on the internet was not leaping for joy last night. I am not persuaded that after months of media and online interest that this life auction was genuine. It has all the hallmarks of an elaborate PR scam. I…
I don’t know Matt Harding, the bloke who quit his job in Australia and I dont know anything about Stride gum, who sponsored him to travel the globe to film himself dancing in 39 countries. Thanks to http://www.adgabber.com for enlightening us about a brilliant sponsorship. Matt visited 42 countries over a 14 month period and,…
The obit pages have a habit of breaking bad news. This morning’s obit pages recounts the colourful life of Evan Steadman. He was one of my all-time favourite clients, who actually got what I do and loved the process of great promotional publicity In 1993 Steadman employed me to publicize his stage concept “Maxwell: The…
A new Britney Spears sex tape is set to be released. Obviously she needs the coverage! I find it hard to beleive she is she so desperate to allow it to be released. The footage allegedly features Britney, 26, stripping off naked apart from a pink wig, and romping with ex-boyfriend Adnan Ghalib. The paparazzi…
I loved the Orangutan protest covered in today’s Daily Mail. Environmentalists dressed in Orangutan costumes and besieged the London headquarters of Unilever, the giant household products conglomerate. At the same time, its offices in Rotterdam and Rome and a factory in Merseyside were targeted. According to a Greenpeace report, Burning Up Borneo is accusing Unilever…
Yes – Mark Borkowski, Media commentator and publicist Can a personality survive the sort of scandal enveloping the beleaguered FIA president, Max Mosley? Of course, but it all depends on their attitude to how the media are reporting the story. It is an unenviable situation of deep personal pain. At least Max can afford good…
For all the control that Hollywood publicists try to exercise over the press, they pour disdain on the supermarket titles like Weekly World News and The National Enquirer. But when one of these rags breaks a story, there is very little they can do to stop the chaos. Witness the acres of press surrounding Patrick…
It’s often difficult to get publicity for charities but Nell McAndrew’s participation in Race for life 2008 saw to it that Britain’s largest women-only fundraising event in aid of cancer research had the paparazzi snapping. The photocall in Regents Park saw participants including McAndrew running in just thongs, with risqué body parts covered by body…
In 1999 I was invited to speak at the Art Academy of 21st Century. It was a gathering of artists, producers and arts and media folk. Everybody from Laurie Anderson to Timothy Garton Ash and was there. The initiative was created by the Dutch government for thinkers, writers, historians, cultural critics, scientists, economists and dramatists…
She’s just another chav with a cheating boyfriend so I shouldn’t really give a **** but I find Cheryl Cole’s situation astounding. Her ritual humiliation at finding out her partner Cashley Cole, had ended up with an old Premier Football team groupie has led her to lose lots of weight, go to Thailand, get a…