Rhys Ifans has been commanding attention for all the wrong reasons, testing the very limits of the notion that there is no such thing as bad publicity. There can have been few publicists who didn’t experience an internal cringe on behalf of the luckless PR that had to deal with his catastrophic interview with The Times….
I took part in a debate at the University of Westminster last night alongside that wily old fox Max Clifford (the second time I’ve shared a stage with him – it always makes for an interesting experience) and others, discussing Celebrity Brands: Desire, Dollars and Danger? It was a rather curious and disappointing night; most…
The Times has a story on the Christian Bale incidents and the influence of publicists, quoting me and The Fame Formula, as well as a number of other publicists. Here’s the excerpt featuring me – click on the link at the bottom of the page to read the full article. From The Times, July 30th…
So, Max Moseley has won his privacy case against the News Of The world which heralds major implications for the way newspapers go about their business. The ruling offers a huge opportunity for clever personal publicists who live in fear of the Friday “phone call”. Never before has there been a time when the flaks…
Mark joins in the debate about switching codes. Can entertainment publicists convince brands that they know something about content connection and stewardship?’