The more implausible elements of the ‘Balloon Boy’ story are deflating fast, but still people are hanging on in there, waiting to see what happens when the balloon crashes finally to earth. Deprived of the possibility of an injured or dead child to fulminate over, the press are waiting to see what happens to the…
Using shock tactics at the Edinburgh Festival Fringe is less likely to garner publicity in this desensitised media age, argues PR guru Mark Borkowski The Edinburgh Festival Fringe is nearly upon us. And to prove it, should proof be needed, the first stunt of the summer has aroused a flurry of media interest and rattled…
The scandal surrounding MPs expenses has angered the voting public. So how can confidence in Parliament be restored? Here, we asked advertising gurus, branding experts and cool-headed commentators for tips on how MPs can pick up the pieces. Max Clifford, publicist “I have never known a time when the public are so utterly disgusted by…
Despite the rumours, the accusations, the lawsuits, the increasing physical weirdness, the King of Pop’s return to the stage in London promises to be ‘the biggest comeback since Lazarus’. And he hasn’t even got a new album Elizabeth Day The Observer, Sunday 8 March 2009 Article historyIt seemed strangely appropriate that on the same day…
For all the control that Hollywood publicists try to exercise over the press, they pour disdain on the supermarket titles like Weekly World News and The National Enquirer. But when one of these rags breaks a story, there is very little they can do to stop the chaos. Witness the acres of press surrounding Patrick…
Great invite in my inbox from Trevor Morris DEBATE! Wednesday 9th April, 6.30pm, Old Cinema, University of Westminster Regent Campus, 309 Regent Street, London W1B 2UW University of Westminster in conjunction with the Media Standards Trust) The motion: The growth of PR is threatening the integrity of the press For: Nick Davies, journalist and author…
Would be celebs are so transparent when trying to keep their name in the press. It amazes me just how crazy things have become when a slew of stories with the yawn factor hit the pages of the press. Emily Maitlis, shock horror, showed too much leg when she was promoting the news. Kate Moss…
As someone who has been involved part and parcel in the modernisation of PR under the influence of the Murdoch papers, the internet and 24/7 news and who has watched from the inside as celebrities took to selling their stories to the press in the same manner as a butcher sells sausages, I am inclined…
It’s been a relentless 48 hours managing the Rory Bremner news maelstrom! If you have not been reading the papers perhaps you missed the news that the brilliant impressionist hoaxed the Foreign Secretary Margaret Beckett. Rory tricked her when he pretended to be Chancellor Gordon Brown. Rory phoned her on the day on 2005 general…