If you’ve been anywhere near a newsfeed this week, you’ll have seen the clever “coffee shop surprise” viral ad for the remake of 70’s horror flick Carrie. The short video (it’s here if you’ve managed to miss it: http://www.youtube.com/watch?v=VlOxlSOr3_M) is set in a New York coffee shop, modified by some special effects pixies so that…
Yesterday was a momentous day for British journalism and, of course, the PR industry. The world’s biggest English speaking Sunday tabloid newspaper is dead. Rupert Murdoch’s action to try and halt the hurricane sweeping through his empire by taking a Butcher’s cleaver to his own corporate flesh was tactical filicide. It seems clear from the…
It’s an absolute fact that once you’re in the public eye everything changes. Politicians in particular struggle to get used to being public property. Perhaps it should be called the Camcleg law of diminishing contact with everyday realities, at least for the duration of this Parliament. ‘Call-me-Dave’ Cameron and his wife Sam’s latest PR stunt…
It is nice that the Telegraph has reminded the great unwashed about our Easter stunt for Thornton’s last year and the effect that it has had on the recent sales figures. http://www.telegraph.co.uk/money/ Thornton’s pockets sweet sales While high street consumers have been reluctant to delve into their pockets of late, Thornton’s has proved they still indulge…
“Watch out… Wilko – Habana’s so quick he’s been racing cheetahs in preparation for South Africa’s World Cup clash against England this Saturday. And nearly winning! The speedy Springbok player publicised the launch of a wild cheetah census with a race against the fastest animal on earth.”
Being an (un)lucky resident of Gloucestershire, I have now been hit by the lack of water. Hundreds of families are without water and the unrest in certain areas of Gloucestershire has been caused by the lack of customer care from Severn Trent Water. The big corporation business has more loyalty to its shareholders than its…
This link arrived in my inbox today. http://www.webuser.co.uk/news/120293.html. I was astonished at the stupidity of this naïve PR stunt. “Celebrity Jodie Marsh is looking for a husband – and if you think you’re up to the job, you can apply online. Marsh, who in her own words is “very demanding”, is planning to hold auditions…
I recently came across what can only be described as one of the greatest PR disasters of our age. It happened in the U.S. on May Day in 2003 when George W Bush gave a speech aboard the USS Lincoln declaring that “major combat operations in Iraq have ended”. He stood in front of a banner…
Sorry if this is going to come as a shock, but I smell a stunt! No one wants to believe it is a stunt, because we are always prone to hoping, more often than not against the usual flow of hope, that a bit of movie history is alive and well. However, may I be…
Getting ink and free publicity is essential for any Edinburgh Fringe show; the much used stand bys like fly-posting and flyering are omnipresent come Festival-time. Every stunter tries to turn a trick to get noticed, but this year shock and outrage has taken a back seat because one comedian has broken the spell. Tonight Mark…