power – Mark Borkowski

The PR Apocalypse

ByMark Borkowski March 16, 2011

Can I ask a dumb question – is it safe to build a nuclear power station on a known fault line and then leave it there for 40 years? The Japanese authorities are only finding out now, and yet the full horror of the situation remains shrouded and shadowed. As the Fukushima reactor appears to…

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Laws of Attrition

ByMark Borkowski May 29, 2010

New media commentators have decreed that the age of the personal PR minder is dead. “Long live Twitter” is their clarion call. It’s the new communication tool for folk in the public eye. Openness and willingness to feed the twitter cycle offers an opportunity to unveil the ‘real you’; to be judged as well as…