Day fifteen of the Telegraph’s ongoing revelations about MP’s expenses rumbles into view with no end in sight and I’ve just recorded a piece for the Trevor Macdonald show on the affair – another in a long list of opinions given to the media. It may seem easy for a PR pundit to hand out…
The scandal surrounding MPs expenses has angered the voting public. So how can confidence in Parliament be restored? Here, we asked advertising gurus, branding experts and cool-headed commentators for tips on how MPs can pick up the pieces. Max Clifford, publicist “I have never known a time when the public are so utterly disgusted by…
The government clearly does need people to focus attention away from them, writes Mark Borkowski. If they can, in some way, have a witch-hunt, not just on Fred Goodwin but other members of the banking community who are also sitting on pretty hefty pensions, that clearly helps. We all want a scapegoat. Unfortunately, scapegoats turn…
Pressure on Sir Fred Goodwin to surrender a substantial proportion of his £693,000 annual pension intensified yesterday when Labour’s deputy leader signalled that the government was prepared to change the law to recover the cash. Harriet Harman said the former Royal Bank of Scotland chief executive had received “money for nothing” when he quit the…
As the curtain is drawn on the Tory Party love fest this link popped into my inbox yesterday. It’s a cautionary tale for all aspiring would be political spin meisters. Take five minutes to read the article it does proves that all publicity is not necessarily good publicity news.yahoo.com
Things can only get better for Gordon… here’s how Gordon Brown’s premiership is a year old today. So we asked: what, if anything, can he do to stop the rot? http://www.independent.co.uk/news/uk/politics/things-can-only-get-better-for-gordon-heres-how-855413.html The PR expert: Mark Borkowski He needs a charisma implant. There was this fantastic honeymoon period where he demonstrated everything that we hoped would…
The John McCain spin machine is going to have its work cut out in the race for the White House. This clip suggests that the Republican will provide some wonderful soundbites. I would love to know who has been awarded the media training gig for the run.
I received my old friend Julia Hobsbawn’s Editorial Intelligence report called The Power of The Commentariat. It features research which involved a self selecting small group of individuals from business, media, politics, public life, academia and a group set up by Editorial Intelligence on Facebook called Keep Up With The Commentariat to say who they…
Since the whole 10p tax band withdrawal and the local elections fall out, Labour truly is in the unenviable position that most parties at the end of their term find themselves in. Gordon Brown is a man ill at ease with the modern process of PR and engaging with the media cycle. He is not…
On the eve of the crucial primaries this weekend in North Carolina and Indiana, Hilary Clinton’s PR team landed a killer blow. Hillary appeared via satellite on the late Show with David Letterman where he showed her funny funky side. The comic hook was that she read the shows infamous top ten list. The list…