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Mark Borkowski

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Twitter: A Mythological Giant?

ByMark Borkowski May 7, 2014

Twitter is now daily global phenomenon, fuelling everything from celebrity profiles to national revolutions. The media is obsessed with it, and everyone seems to be on it. But what is the real story behind the phenomenon? Since its launch in 2006, the number of Twitter users has soared. There are now 255m users of the…

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Mark My Words | Uncategorized

The X Factor PR Machine

ByMark Borkowski November 6, 2009

I’ve just been reading an intriguing post by that doyenne of the celebrity underbelly, Madame Arcati, querying the disappearance of an article by the Times’s Dan Sabbagh on Sir Philip Green’s involvement in trying to break the X Factor in America. Arcati, whose blog is the current darling of the blogoshphere and one of its…

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