|

Brand Immortality & Looting the Dead

Celebrity death is best done young, or youngish, whilst all the characteristics that enamour the public to them remain intact. It’s not great for the celebrity in question, perhaps, but certain brand-builders love a good image that’s been soused in aspic and preserved for an eternity of milking. Take Michael Jackson, whose death has seen…

|

Lord Mandelson, Louis Vuitton and Bags of PR Hell

The Daily Telegraph’s Tim Walker asked me for my opinion, in today’s paper, on Bernard Arnault’s response to Lord Mandelson’s insistence that the Louis Vuitton bag he was photographed with last week wasn’t his… “Bernard Arnault responded with a polite “merci, mais non” when I asked him if he would care to comment on why…