Spare a thought for Panama. They want to be known for their high levels of literacy, their traditional straw hats and their eclectic cuisine. Yet thanks to the famed leaked papers this country of less than four million continues to be synonymous with Dickie Roepers swigging their Crème de menthes on their untaxed island getaways….
In 2015 we all loved authenticity, right? The ‘New Politics’ engaged and enraged in equal measure. Cannes Lions was all about purposeful brands. FleishmanHillard launched a new product to help companies drive an authenticity agenda. Whether you’re a boutique dentist or selling bleach being human was at the centre of everyone’s comms strategy.For PR this has been…
It’s night-time. Toxic plumes are being pumped out of industrial chimneys. An image of a crying child cuts through the smoke-smeared sky. Surreal, disturbing, it’s like a batman signal for help from a beleaguered mother earth. After this haunting spectre of aerial gas chambers a logo and web address appear. It is an advert for…