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PR verdict on Rupert Murdoch: Small, unfrightening, unimpressive

ByMark Borkowski

This week’s performance by Rupert and James Murdoch at a British parliamentary hearing raises some questions that News Corp. will struggle to answer, regardless of the outcome of the phone-hacking scandal. I find it difficult not to believe that in the days leading up to the inquiry that Murdoch senior and junior will have been…

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Power PR: Matthew Freud and the Murdoch Empire

ByMark Borkowski

Many media commentators are speculating on who exactly has the most to lose from the precipitous events caused by the News of the World hacking scandal. The obvious casualties are the hundred journalists who have been pushed out into the cold. Murdoch has withdrawn from BSkyB bid. Other titles are in a definitive tailspin. Andy…