This afternoon, Twitter has been captivated by a brand new golden balls. We don’t know who he is yet, or why he did it, but he ensured Whitehall was shut down for several hours after he scaled the statue of the first Duke of Cambridge, Prince George, stripped off and performed a number of acrobatic…
Back in August Mark predicted Prince Harry’s overexposure in Vegas would result in a significant tourism boom for Sin City, writing in his blog: ‘(Prince Harry’s) party machine focused exceptional attention on Las Vegas this week. It’s now enjoying astonishing and unprecedented Royal endorsement, the kind of patronage money can’t buy… Without spending a cent,…
The success of Innocent and Red Bull beverage brands inspired a slew of wannabe drink entrepreneurs ten years ago . Many of the hopefuls wandered through my doors looking for PR. One afternoon, two well healed young men stepped into my office bristling with an array of technicolour bottles, full of herbal fizz. A turbo…
If any politician was going to pull off the greatest stunt of a generation, it really had to be Tony Blair. And, by committing all the proceeds from his memoirs (as well as the £4 million advance) to the Royal British Legion’s Battle Back challenge centre, a project that will provide state-of-the-art rehabilitation services for…
The Swedish military certainly have a way with a publicity stunt, if the story that’s surfaced about poorly designed military bras is anything to go by. Or so my churnophrenic state of mind is telling me, as I dig unceasingly for the truth behind the news. Put it this way, if it’s not a PR…
A career in PR always provides challenges – certainly I am cautious about some of the work I’ve undertaken and have, in retrospect, had to face out some of the poorer decisions I’ve made, such as promoting alcopops. With this in mind, it’s interesting to see that the Climate Camp 2009 protestors have targeted Edelman…