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Thinking Circular with the Smooth FM PM

ByMark Borkowski

David Cameron is THE great communicator in the new era of politics. His effortless performance on the Today programme earlier must have sent a shiver down the spine of the journalistic community. How will they get at this moderate, articulate, confident, unflappable and frankly relentless Old Etonian OK, Dave is enjoying surfing on the bubbly…

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Knickers

ByMark Borkowski

Students of PR, take note.  To understand what gets the media’s knickers in a twist, look no further than Jeremy Paxman and the M&S gusset debate. Any good alchemist of spin will sniff the aroma. The well known inquisitor and  self effacing presenter of serious political debate, focuses his precious attention on something as banal…