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Mark My Words | Uncategorized

Feeling Good: in defence of the New Day

ByMark Borkowski May 9, 2016

The obituaries to the New Day appeared before the first edition. The announcement, 49 issues later, that the paper is closing has come with little surprise. The media bubble postmortem has latched onto not what went wrong but the lunacy of launching a new for-sale paper in the first place. Was failure really written from…

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Mark My Words | Uncategorized

Who Will Decide the Future of PR?

ByMark Borkowski January 28, 2010

Given the current debate surrounding PR, PR spam and how to further the better practices of PR in the 21st Century, the news that 3am has fallen out with Peter Andre’s management, CAN Associates because CAN wanted to control every aspect of a minor story about Andre teaming up with a coffee emporium can’t have…

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