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Bongs, brands and swimming against the tide

“So, what now for this latest dopey Olympian?” asked a headline in today’s Daily Mail, referring to American swimmer Michael Phelps’ bong-sucking faux pas. Phelps, who holds the record for the most gold medals won at a single Olympics (eight in Beijing) and the most ever golds won by an Olympian (fourteen), was photographed nursing…

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Rebecca Adlington to be new face of Speedo

British Olympic gold medallist Rebecca Adlington will be announced as the new face of swimwear brand Speedo on Thursday, according to the Telegraph. Adlington will join Michael Phelps, who won a world record eight golds at the 2008 Beijing Olympics, as Speedo’s official face of the world’s biggest swimwear brand. Phelps has been sponsored by…