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Jeremy Paxton – The passing of a great maverick

I was devastated to discover that a great friend and former client, Jeremy Paxton, passed away on Tuesday. Jeremy understood the stuff of PR and we were proud to represent his interests. He had an emotional intelligence and understood what was needed to generate a great narrative. Jeremy was a man who allowed me to…

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Danny Boyle and the Power of Risk

Picture the scene: mad lefty Irishman Danny Boyle speaks to a panel of landed prime ministers, landed wannabe prime ministers, bureaucrats, eurocrats and Seb Coe, a menswear salesman pretending to be a Lord. His proposal? That, as the eyes of the world rest on London and a thousand dignitaries deliberate where to put their cash,…

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My Greatest Mistake

My company has always been known for maverick, edgy promotions, and campaigns that have been banned. We represented the Malcolm McLarens of this world and were known for being very rock’n’roll. So, when Carlsberg-Tetley approached us about eight years ago, at the beginning of the alcopop boom, they wanted a wild, rock’n’roll campaign for their…