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Jose Mourinho produced a PR masterclass to land his dream job at Manchester United

ByMark Borkowski

Jose Mourinho’s journey to Manchester United is the culmination of an impressive behind-the-scenes campaign of media manipulation. Assistant professors at Harvard Business School – where Sir Alex Ferguson has taught – would call it strategic positioning. It has been a masterclass in PR and playing between the lines. To read more: http://www.telegraph.co.uk/football/2016/05/24/jose-mourinho-the-special-one-produced-a-pr-masterclass-to-land/

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Lessons from Sir Alex: building a cult brand takes balls

ByMark Borkowski

As the sun sets on the news that Sir Alex Ferguson has decided to hang up his fabled hair dryer, it is  time to consider the lessons the PR industry might learn from  his departure. Undoubtedly,  Sir Alex was a remarkable leader, true he forged a unique brand personality but his move to take control…

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The re-branding of Prince Charles

ByMark Borkowski

What is the best present could Prince Charles hope to be unwrapping on his 60th birthday, today? He will get many, but I suspect that the period of calm that has prevailed at Clarence House over the last five years, interrupted occasionally by the binge drinking bouts and going-to-parties-dressed-in-Nazi-regalia adolescent antics of his 20-something sons,…