PR is deployed to whet consumer appetites by leaking morsels, as if we couldn’t picture what is in store for us. An adorably toothless child in a well-furnished house befriends a fantasy figure with a particular cause for sadness. The figure is a metaphor for the magic of childhood refracted through a wistful gauze of…
From the infuriatingly catchy to the plain bizarre Mark joins Adrian Chiles on Five Live to discuss the value of TV adverts- past and present. Alongside branding guru Robert Bean and Go Compare’s opera singer Wynne Evans Mark explores how, from Andrex to John Lewis, classic TV ads inject a brand into our cultural bloodstream….
You could power much of the national grid on the hype that’s been fissioning on social media. We’ve been drip fed on teasers and speculation has been rife. It isn’t a new Star Wars or Bond. It’s November 2016 and we’re watching the latest John Lewis Christmas ad. Could it possibly top the previous year’s…