The appeal of danger to the public (particularly the younger sections of it) is among the oldest weapons in the marketing and publicity arsenal. From James Dean’s motorbike to the guns-n-weed lifestyle of the 90’s gangster rapper, the outsider figure living life on the edge has always sparked media furore, and consumer brands have long…
It’s nearly Christmas, the snow lies heavy on much of Britain in astonishingly traditional fashion, causing less astonishing but no less traditional mayhem, chaos and panic. But, given the last year, one can almost understand why there is panic. The weather may hark back to the past but the world moves on into the future…
It may be stating the bleeding obvious, but we all know the media is changing rapidly – every few months, something comes along that fractures the old order more and more. The latest is the iPad, one more thing in a long line of technological advances that are making it easier for brand and public…