Yahoo’s announcement last week that it plans to test Stanley Milgram’s influential ‘6 degrees of separation’ theory on Facebook shows that it has very little idea about the implications of social media for human interaction over the last few years. The experiment- in which anyone with a Facebook can participate- requires users to transmit targeted…
Clegg and Cameron are making a surprisingly good fist of unity thanks to the brand new and shiny PR machines behind the scenes, not to mention the PR machine that is Cleggameron. It’s working so well that even Rory Bremner admits to being unsure about how to satirise them. I can’t help but feel a…
What is the status of the 12-year-old Samantha Cameron photo shoot that’s been sashaying its way across the news agenda over the last 24 hours? Has an enemy found something new to embarrass the Tories with or is this just another shot across the bows of the upcoming election by the party’s spin doctors? Have…
A week is a long time in politics, so six months equates to an eternity. Just ask David Cameron who, six months ago, looked to be a shoe-in for the next Prime Minister. I’ve been up in the smoke all week and the conversation, from left and right, is dominated by the possibility that the…
The protagonists dress as if they were auditioning for jobs as cruise ship entertainers. The atmosphere has all the excitement of a wet Wednesday in Bognor; as for the pace of the game itself – well, put it like this: a bad game on a slow day makes the average funeral procession look like the…
1900’s – John D. Rockefeller regularly gave away silver dimes in front of reporters. It instantly caught the imagination of anyone who saw the image in the mass media, turning an alien faceless money-monger into a friendly old man giving a child a dime. Image is everything… 2007 – “The billionaire entrepreneur and serial self-publicist…
We continue to see the heroic efforts made by the McCann’s to keep up Maddie’s public profile, so their daughter’s disappearance doesn’t fade into obscurity. Undoubtedly, the “cute” factor helps to perpetuate her media presence and without it, I fear she wouldn’t have so much attention. Maddie is cute and very photogenic which always helps…
If Brown does decide to try and reinvent himself as a more personable and charismatic politician, however, he should do so carefully, warned Mark Borkowski, who founded Borkowski PR, a public relations firm that counts various celebrities among its clients. “True image change is about stealth… The powerful image changes are those that aren’t spotted,”…
A full on PR meltdown, somebody with extraordinary image management should be employed to try and turn around the mess Italian football finds itself in, the scenes after last night’s brawl further exasperates the issues. Watch the scenes at last night’s game between Inter and Valencia. This clip shows the fighting that broke out after…
Meet the pink tie, so much nicer than the red tie Times 14th Feb. 2006 … But will the public think the same? Mark Borkowski, the public relations expert, says that Gordon Brown’s team are in danger of trying too hard. If you can see the strings being pulled then you are in trouble. The…