The hijacking of Walkers’ Champions League promo – which asked fans to tweet selfies to be included alongside Gary Lineker – begs the question: how did no one see that coming? As ever in new media land, the idea would have gone through countless planning sessions and stress tests. Each time bearded Dalstonian (apologies) creatives…
Last week an eloquent appeal was made by Mark Perkins to all London PRs: stop floating things down the Thames. He reminds us (given how forgettable they all are) that this year our murky waterway has been invaded by an armada of houses, apocalyptic horsemen, lottery balls, melted ice caps- to name a few. In…
The sea turns to blood. The sun scorches the earth. The seven seals open. The Whopper and the Big Mac unite. Such is the vision of cataclysmic world destruction prompted by this cynical invitation to McDonald’s to join forces with Burger King in aid of, erm, world peace day. The McWhopper advertisement ran in the…
It’s night-time. Toxic plumes are being pumped out of industrial chimneys. An image of a crying child cuts through the smoke-smeared sky. Surreal, disturbing, it’s like a batman signal for help from a beleaguered mother earth. After this haunting spectre of aerial gas chambers a logo and web address appear. It is an advert for…
As seen on The Guardian Who said juggernaut brands can’t self-reflex their muscles? On Wednesday McDonald’s supersized on nostalgia with the re-launch of the Hamburglar. It went viral. Twitter exploded with shares comparing the new fast food bandit to celebrities ranging from wrestlers to politicians. A far cry from the cheeky childish earlier incarnation –last…