In PR we talk about reaching out and cutting through. We craft messaging that will engage that poised and docile mob we call ‘the public’. In 2016 –a year of Trump and Brexit, outrage and division- this pursuit has never seemed harder. The year will be remembered as one where the mighty fell, the great…
The response of the established media to reports that the majority of stories shared on facebook during the US election were stonking great lies has been the predictable bellow of I told you so. According to the holier-than-thou op-eds this is clearly the fault of the news gathering public for shunning proper paywalled journalism. Yet…
AS the January sales wear on urging us to grab our discounts before they end, we should spare a thought for Harry Gordon Selfridge, born 149 years ago today. It is only fitting that the week of Selfridge’s birthday has been marked by the launch of two television series celebrating the rise and rise of…
The tale of the Barefoot Bandit in today’s Times (currently locked behind a paywall, otherwise I would of course have encouraged you to click here) is, on the surface, a ripping yarn, a boy’s own adventure. A seventeen-year-old escapes juvenile detention and goes on the run across America for two years: stealing cars and yachts…
Gordon Ramsay’s given up his flak-managing flack Gary Farrow as part of a series of moves that see him scaling down his spending and financially restructuring his massive empire under the management of his father-in-law, Chris Hutcheson. This may come as something of a blow for Farrow in these recessionary times; his skill with crisis…
I have been critical about Burger King’s PR efforts in the past, but their latest stunt, which started in Chicago and is currently working its way across America, is generating some interest from PR blogs. Burger King have been dropping wallets in the street for people to find. When opened, the wallets are found to…
The frenetic 48 hours at the end of last week turned into a furiously busy weekend, coping with the response to the Times’ article suggesting that Maynard Nottage was a hoax. I have been fielding calls from producers interested in buying the rights to the Nottage story (there’s at least one director interested in…