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Mark Borkowski

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Twitter: A Mythological Giant?

ByMark Borkowski May 7, 2014

Twitter is now daily global phenomenon, fuelling everything from celebrity profiles to national revolutions. The media is obsessed with it, and everyone seems to be on it. But what is the real story behind the phenomenon? Since its launch in 2006, the number of Twitter users has soared. There are now 255m users of the…

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Twitter: mightier than the sword?

ByMark Borkowski May 23, 2011

A wry smile crossed my lips when I heard the news that lawyers have applied for a court order to force Twitter to hand over the person behind the whistleblower account. It’s taken one anonymous tweeter to spectacularly out the famous footballer hiding behind his privacy injunction and, in a heartbeat, neuter the legal profession….

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Further Looting of the Dead Celebs

ByMark Borkowski October 28, 2009

About a month ago, I wrote a blog on brand immortality and the way that people are exploiting dead celebrities to generate vast amounts of money in the wake of Michael Jackson’s death. Now, as the world gears up for This Is It, a film of Jackson rehearsals, CNN have come out with a report…

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