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Chisora/Haye- newest casualties of the sports media machine

The Chisora-Haye post fight Brew-ha ha over the weekend was a stark reminder that the world of Boxing provides us with the clearest and noisiest examples of the many pitfalls open to the young sports star. The scuffle between the two men has seen papers of all stripes filled with talk of the ‘disgrace’ in…

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The Bayern Munich Transfer Stunt: When Clever Becomes Smartarse

Yesterday’s failed Bayern Munich stunt was an ideal example of what happens when creative energy fails to connect with the reality of the media narrative. For those who didn’t hear, the German football team wrangled a piece of PR trickery which fuelled an horrific backlash. An announcement on their website that “a spectacular name” was…

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Truth, Transparency & Trust: The New Celebrity Mantra

As Andy Gray and Richard Keys reach the desperate end of their careers, Jeremy Clarkson has weighed in to the row, saying that he is concerned about people being sacked and vilified for “heresy by thought”. Is it possible he’s worried about people discovering what he’s thinking? He should be if he is foolish enough…