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Rescuing the Reputation of Sir Fred Goodwin

ByMark Borkowski

If you thought the Enron fiasco was PR hell or that Starbucks charging rescue workers at Ground Zero for coffee was a publicity disaster, spare a thought for Sir Fred ‘the Shred’ Goodwin, whose PR strategy, in the wake of the collapse of RBS and his monster pension, has amounted to little more than ducking…

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Countrywide Financial and the cuddly folks at Burston Marsteller

ByMark Borkowski

When you are up to your neck in crap and some one with a head cold spits at you what do you do – duck?  Perhaps the worst but therefore the most lucrative account must be the Countrywide Financial (CFC). Mauled by the financial media for its questionable lending practices, announcing it will lay-off 12,000…