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Top Gear Cenogaffe: A PR Monstrosity

ByMark Borkowski

No one seems to have gotten out of the Top Gear Cenotaph-gaffe unscathed. The presenters have been throttled into unreserved contrition. The BBC has been branded foolish for giving the go-ahead to the £100,000 stunt and Westminster council have been labelled naïve. The area’s commitment to low emissions also took a beating with the noxious…

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Dissecting Tony Hayward

ByMark Borkowski

All brands in this new age require a long-term strategic overview of every potential threat. The corporate vicissitudes being thrown up by the 21st century means that communication and PR skills must be, of necessity, embedded in the captains of industry. After all they are the brand custodians. But looking at BP, and Tony Hayward…