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The Ghosts of Business Nightmares Past

ByMark Borkowski

I’ll be appearing on BBC2 next week, as one of the interviewees in three part series Business Nightmares, with Evan Davis. I’ll be appearing in all three episodes, which cover product design and manufacture, marketing and PR and strategy and deals, discussing stories such as Sunny Delight, Hoover free flights, Ratner, Mini, New Coke and…

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Thinking Circular with the Smooth FM PM

ByMark Borkowski

David Cameron is THE great communicator in the new era of politics. His effortless performance on the Today programme earlier must have sent a shiver down the spine of the journalistic community. How will they get at this moderate, articulate, confident, unflappable and frankly relentless Old Etonian OK, Dave is enjoying surfing on the bubbly…