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ThaR(WC) She Blows: A PR Iceberg Drifts Onto the Horizon for the England Boys

The Mail’s coverage of a particularly wild night out for England’s Rugby World Cup lads today- in which Chris Ashton wrestled dwarves and Mike Tindall took a ride on a motorboat (if you catch my drift)- should set alarm bells ringing in any media-savvy mind. Other than raising an eyebrow at Tindall’s quasi-infidelity, the paper…

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Captivating Edinburgh

I’ll be examining the manipulative new age of PR and social media, and how the herd is motivated to reshape our lives, in Edinburgh next week. My lecture is one of the key events in the inaugural Edinburgh International Marketing Festival on Tuesday 24th August at 17.30 and the lecture aims to reveal exactly how…

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No More Heroes: The media, football and built in obsolescence

Today’s edition of the Sun features an exposé of Wayne Rooney’s recent night on the tiles as his team-mates “completed rigorous pre-season fitness tours”. It is a typically irked and excitable article, chipping away at the veneer of sporting heroism that has been liberally applied to Rooney and his sporting colleagues in the past. The…