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Mark Borkowski

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Kanye Fix It?

ByMark Borkowski October 22, 2010

There has been a lot of debate about the relevance of PR council to the stars since the Twitter revolution. Stephen Fry, Ashton Kutcher and Ross Brydon all do a pretty good job of managing to reach out to their fans. With these examples, and others, in mind, stars like Kanye West may wonder why…

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Fanning the Flames

ByMark Borkowski September 10, 2010

Why in God’s name is the media giving this bloody Pentecostal minister in Florida so much press? Pastor Terry Jones is simply a dangerous and deranged attention seeker. Look, I understand it’s a news story, but if the media had ignored him the frenzy could have been easily abated. Jones has succeeded in projecting his…

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The X Factor PR Machine

ByMark Borkowski November 6, 2009

I’ve just been reading an intriguing post by that doyenne of the celebrity underbelly, Madame Arcati, querying the disappearance of an article by the Times’s Dan Sabbagh on Sir Philip Green’s involvement in trying to break the X Factor in America. Arcati, whose blog is the current darling of the blogoshphere and one of its…

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