The PR and marketing landscape has forever changed, thanks to the ever-present giant that is the internet – never was this more obvious than when I looked at my audience at the SearchLove conference, which consisted of a plethora of technophiles looking lovingly at their laptops. Interestingly enough, I was there to speak about PR…
The KONY 2012 phenomenon- from breakout viral success to liberal/conservative/far-left battleground to terrifying masturbatory breakdown- is difficult to fully unpick. One thing’s certain, however: it’s had the kind of success which most digital marketers can only dream about. Clearly, this is something unignorable, particularly for those who work within the space of charity awareness campaigning….
And so the day has come! Prince William is to marry Kate Middleton. Be of good cheer, Britain, there’s new blood being drafted into the old firm! It really is fabulous news, in such tough economic times, that the cuts will not affect everything. In 2011 there will be something for the whole nation to…
It was fascinating, on Wednesday, to watch the streets of London step back 20 years in time to the sort of violent protests that marked the anti Poll Tax movement. I admire the energy and the zeal of the students but, in an age where everything is being re-drafted, reinvented, challenged and overturned, I wonder…
Margaret Thatcher’s great spin man Bernard Ingham knew a thing or two about pragmatism. He kept himself out of the Westland Helicopter Crisis as he knew that even a whiff of his involvement would damage Thatcher. And he was surely very glad of the off the record Downing Street briefings that kept his name out…
The King and Queen of Morning TV have been ripped apart in a plot worthy of Shakespeare. Money, greed, deceit, jealousy, subterfuge and high drama are driving this scenario, as if an excitable new scriptwriter with grand designs has been drafted in to rescue a failing soap. The vigour is intoxicating. Fern Britton has quit…
So, an über-Cardinal in Rome feels that it’s time for a generation to detox from technology. Forget fasting for lent, the Pope’s publicist has floated a story that we all need to curb our technology obsession and digital addiction. “Thou shalt not text or play games for lent” is the missive from the Vatican. Transformational…
I heard today that Howard Zieff had died – a name I’d not really encountered before, despite the fact that he’d directed a few breezy comedies like Private Benjamin, starring Goldie Hawn – but the obituaries made me sit up and take notice. It turns out that, when he started out in advertising, he was…
Put any misgivings about Jade Goody’s Barnumesque three-ring Circus sideshow to one side for moment. Instead, focus on the silver fox who has been the undisputed ringmaster of recent events in her life; Max Clifford. He may not be attired in a garish ring suit, but Max Clifford is clearly visible as the man, centre…