The acres of space dedicated to David Beckham’s move to the US is staggering even by his own standards of hype. Make no mistake Beckham has a very clever and astute team behind him that has brokered this decision and deal. The simple fact is that for Golden Balls it’s a new beginning and not…
Amid the advanced PR choreography of the British Olympic bid over the last few days, the most significant development has been the effective re-engineering of David Beckham’s career as an international sports statesman and roving ambassador for the country he leads on the football field. Yesterday’s press conference was a turning point. It showed the…
HAS BECKS FALLEN OFF THE BRAND-WAGON? Is Goldenballs slip-sliding into a brand pariah? Until recently David Beckham�s seductive face could re brand and save the planet (and, had they been quick, Dasani too). But today it�s looking like Goldenballs can�t even flog Golden Syrup.
David Beckham today hit out at the media following a series of lurid claims about his private life, condemning coverage in the Daily Mail and the News of the World as an “absolute disgrace” and admitting he had considered boycotting certain media organisations. This underlines a couple of crucial issues. (1) The pressure is ON…
Three weeks have passed since the tabloids first outed David Beckham’s alleged affairs. As I survey the red tops today I don’t see a new angle on Goldenballs. The Beckhams have said nothing and eased up on the impromptu photo opportunities. There seems an unholy silence. Perhaps it is accurate to say that the odyssey…
The Guardian has the following story on its site today. I posited this theory on Tuesday’s Steve Wright Show on BBC Radio 2. Catch up guys. Max Clifford held discussions with David Beckham’s former personal assistant Rebecca Loos as long ago as January with a view to selling her story, OnMediaGuardian.co.uk can reveal. The PR…
Who’s winning the PR battle? By Valentine Low, Evening Standard 6 April 2004 The battle lines were drawn up today – with David Beckham stuck in the middle. As the England football captain struggled to save his marriage, a PR battle was being waged through the media. On the one side was Victoria Beckham, desperate…
It is interesting to note that the Beckham saga registers no interest on my blog. Is this because all my pals in North America can�t give a flying expletive for this European marital nonsense. So much for the boys global brand presence. There seems to be more interest in Pammy and JLo! Thank you to…
Casting a gimlet eye over the newspapers this morning I spy trouble ahead for Posh and Beck�s. My observation yesterday that they had won the battle of terrible Tuesday with the beautifully crafted photo opportunity in the snow might be overshadowed by a gathering gloom. The alleged infidelity saga is set for a tricky turn…
Congratulations to the Beckham PR team the coverage across the media today is exceptional, but be warned its going to be a long haul. On day two of the crisis we have seen some text book damaged limitation. She tried to trap him.. there was no affair screams the Mirror. The doubts are seeded as…