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Brand Immortality & Looting the Dead

Celebrity death is best done young, or youngish, whilst all the characteristics that enamour the public to them remain intact. It’s not great for the celebrity in question, perhaps, but certain brand-builders love a good image that’s been soused in aspic and preserved for an eternity of milking. Take Michael Jackson, whose death has seen…

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Griffin & Bowers: Publicity Predators

What do ex-pop star Dane Bowers and the BNP leader, Nick Griffin, have in common? They’re both publicity predators, prowling at the fringes of big news and ready to leap in and attach their teeth into the rump of a story that will get them attention. Griffin is all over the news at the moment,…

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The World Behind the 'Best Job in the World'

You couldn’t move anywhere this morning without hearing something about Ben Southall, the British winner of ‘The Best Job in the World’ and the string of idyllic desert islands along the Great Barrier Reef off the coast of Queensland, Australia, which will act as his home and office for six months. Not surprising, when the…

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Selling Excess Daily Mail Style

The Daily Mail today extended their puritanical approach, newly fired up and raring to go in the wake the Jonathan Ross and Russell Brand hoo-ha, to Carnage UK, a company which promotes themed pub crawls for students in university cities in which the students dress up in outrageous costumes, coat themselves in vulgar slogans and drink themselves insensible through a…