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Social media giants need to bulk up narrative in questioning times

Next week Theresa May will be writing to the European Council to declare her intentions to initiate Britain’s withdrawal from the EU. The resounding message of last year’s referendum –for right or wrong- was the country’s desire to ‘take back control’. The message was an alluring one. We have long been told we live in…

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Burger King public relations "U" turn

Last December, Burger King generated some positive PR chatter when it signed an EU undertaking to end fast-food advertising aimed at the under-12s. Well, that hasn’t lasted. I have just noticed that the food behemoth is preparing to launch a global campaign for kids next month with a toy promotion featuring characters from The Simpsons….