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Jose Mourinho produced a PR masterclass to land his dream job at Manchester United

ByMark Borkowski

Jose Mourinho’s journey to Manchester United is the culmination of an impressive behind-the-scenes campaign of media manipulation. Assistant professors at Harvard Business School – where Sir Alex Ferguson has taught – would call it strategic positioning. It has been a masterclass in PR and playing between the lines. To read more: http://www.telegraph.co.uk/football/2016/05/24/jose-mourinho-the-special-one-produced-a-pr-masterclass-to-land/

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Welcome back Mourinho: Footballing Legend and a True Media Special One

ByMark Borkowski

The special one, the mighty Jose Mourinho is back, and with a bang. Love him or loathe him, he is box office. He always reminds me of the legendary Brian Clough: he has the god given talent to deliver a narrative and focus attention. He is the master of the  soundbite, his manner excites, beguiles, bewitches,…

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For the good of the sport: Football, charity and PR

ByMark Borkowski

I watched some of the Super Bowl yesterday, still reflecting on the difference between British and American footballers in the wake of John Terry’s spectacular PR meltdown last week. I think I’ve now spotted the one major difference between the two breeds of footballer on either side of the Atlantic: the British footballer, at the…