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Mark Borkowski

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Mark Borkowski

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Mark My Words | Uncategorized

The Hard Sell and the Hard Truth

ByMark Borkowski April 7, 2011

“Can PR be honest?” people outside the industry have been known to ask. Can it, as an industry, stand up and tell hard truths occasionally? There seems to be a suspicion that the industry takes in the less scholarly in the same way the clergy used to in centuries past. People prone to toe the…

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Cigarettes, Celebrities and Packaging the Future

ByMark Borkowski March 11, 2011

This is an age of brand truth, an age of transparency. An era when all the nasty little secrets start to bustle about just below the surface in the hope of being exposed. Take Charlie Sheen, for example. He’s been a chaotic hellraiser for years, but only now is the extent of his hedonism and…

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The PR Week Condensed

ByMark Borkowski October 29, 2010

Conde Nast Traveller survey out this week. Usual world’s overall travel top 100 stuff – Top islands: Mykonos, Skye. Do people ever get bored of these research PR stories? Charlie Sheen: rock and roll! Hooker, coke, fighting. Just like John Entwistle dying at the Hard Rock Hotel in Vegas, with a hooker coke, JD. What…

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