Looking at the pictures of dedicated, anonymous plant workers risking their lives in Japan to prevent the meltdown of Fukushima’s reactor, I fell to thinking about all the unnamed heroes in the world, especially as it’s Comic Relief tonight. I find myself regretting that charity is so heavily reliant on celebrity to sell a good…
Cycling through London the other day on a Boris Bike (surely one of the great modern branding failures – Barclays pumped millions into the scheme only to lose the name to the charismatic mayor) and sweating like a constipated sumo wrestler, full of the joys of winter and rushing to get back for a meeting,…
I watched some of the Super Bowl yesterday, still reflecting on the difference between British and American footballers in the wake of John Terry’s spectacular PR meltdown last week. I think I’ve now spotted the one major difference between the two breeds of footballer on either side of the Atlantic: the British footballer, at the…
Some of the contestants in the X Factor, wanting to learn a thing or two about the publicity tricks of the past to help get them through the tough new auditions system, (where they have to face not only the barbed comments of Simon Cowell and co, but the baying of a full-throttle audience out…
If you thought the Enron fiasco was PR hell or that Starbucks charging rescue workers at Ground Zero for coffee was a publicity disaster, spare a thought for Sir Fred ‘the Shred’ Goodwin, whose PR strategy, in the wake of the collapse of RBS and his monster pension, has amounted to little more than ducking…
It’s often difficult to get publicity for charities but Nell McAndrew’s participation in Race for life 2008 saw to it that Britain’s largest women-only fundraising event in aid of cancer research had the paparazzi snapping. The photocall in Regents Park saw participants including McAndrew running in just thongs, with risqué body parts covered by body…
I don’t mean to bash HM but reading this mornings tabloids it’s difficult not to comment on her latest PR action. I was shocked to see Heather Mills McCartney across the media today in the guise of ambassador for Viva – (Vegetarians International Voice for Animals). When a celebrity is so high profile and under…