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Mark Borkowski

#cadbury #pr #stunt # choccoingate #brand

Mark My Words | Uncategorized

A careless toss of a coin!

ByMark Borkowski October 31, 2014

Whether you believe it or not isn’t the point. The announcement on Twitter that Cadbury’s had lost the festive spirit and cancelled supplies of chocolate coins fuelled an outcry of emotion from the crowd. That’s the point. Was this a stunt? That remains to be seen, but Cadbury’s failed to respect the emotions of their…

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